CES®, owned and produced by the Consumer Technology Association (CTA) ®, is the most influential technology event in the world: the test bed for revolutionary technologies and global innovators.CES 2022: the innovations that stole the showThe emerging tech-driven trends that will impact marketers over the next year. Despite the pandemic, CES 2022 opened its doors in Las Vegas to over 45,000 in-person attendees, across 11 venues, with almost one-third of attendees coming from outside the US (from 119 countries). The show’s 2,300 exhibitors, including more than 800 start-ups, demonstrated technologies that will drive the way we live, work and do business in the future. Much of this revolved around the metaverse, NFTs and crypto, sustainability and repairability, automotive and wellness and home.
Enter the metaverse The transformative power of virtual environments is fuelling much of the buzz around the metaverse. A single virtual online world for all might still be some way away, but as CES so clearly demonstrated, all the components for building it already exist – blockchain, cloud, 5G, AR/VR.
We might need better devices, faster broadband, and some work around behaviours, but there is no doubt about the excitement and opportunity for blending virtual worlds with each other – and the virtual with the physical. Understanding consumer behaviour in these spaces is everything. Brands will have to relearn what community means. And they will have to figure out how to engage in metaverse-like environments, and how to do so both in addition to, as well as instead of, online.
But shopping has not gone away Every touchpoint with the consumer now needs to be bolstered both by experience and entertainment. We are in the age of “retailment”: every physical, digital, emotional and tactile touchpoint must be accompanied by both experience and entertainment.
This is so much more than a response to the pandemic. COVID may have ignited a shift towards ecommerce, but what we are talking about here is digitising experiences in both the physical and virtual worlds: in stores, public areas, through in-home devices.
Brands will increasingly be able to tell their stories anywhere, at any time, through the power of 5G and improved in-home and out-of-home devices.
Start: 05/01/2023
End: 08/01/2023
Web: https://www.ces.tech/Topics/Robotics-Machine-Intelligence/Robotics.aspx
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